Welcome to Cache_Seven

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There are more influential people in the world than influencers. Cache_Seven partners with guides, instructors, and other verified outdoor pros to drive an influencer-style economy—except our experts are rooted in earned trust because they work for a living.

The Backstory

Unlike everyone that moved to an outdoor town in the last 50 years, we won’t get into how doing hard things in the natural world changed our lives for the better. Suffice it to say, Cache_Seven was founded on the idea that getting more people outside more often is good for the species and the planet.

Mountain guides like to say they “listen to the mountains.” At Cache_Seven, we listen to the guides. We asked outdoor pros what they needed. They said, income. We asked them what they weren’t being compensated for. They said that, unlike the influencers taking selfies at the trailhead, they weren’t earning commissions from the gear sales they drove just by going about their jobs.

To address those issues, we coalesced a vast web of partners from the gear business—brands, retailers, and third-party affiliate networks. We quickly added millions of products and more than 50,000 brands.

But the pros are the key to it all: Our experts work for a living, interact with real humans all day every day, carry trust because they earned it, and sell a lot of product, but rarely get paid for doing so. We can help them drive influence by elevating the pros and the content they tend to just sit on.

Nobody had ever thought to create a clearinghouse for adventure before. We built those features to support outdoor pros. But the gear lists are Cache_Seven’s initial revenue model. Every time a pro sells a product to a client through Cache_Seven, they take a commission from the brand. As does Cache_Seven. That’s a nice business in its own right, and it could account for $30M–$40M in EBITDA.

In standing up Cache_Seven, we created an inclusive basecamp. The platform is a first step for anybody looking to participate in the outdoors at any level.

That’s when the scale of what we were building became clear to us. More than a new influencer economy, we are creating a cohort of outdoor enthusiasts—outdoor pros, clients, dreamers, and gear users.

That’s the go-to-market plan, but the real opportunities transcend any one category. Imagine Cache_Seven style experts in other verticals like wellness, beauty, automotive, and more. In some markets the influencer model has hit a ceiling. In others, like the outdoors, it never delivered as promised.

New experts means new customers. Our model brings incremental business for brands. But more vitally, it closes the loop between customers, outdoor professionals, and companies that sell product.

Outdoor pros shoot great content. But because they aren’t sitting around computers all day they struggle to get those stories out. Cache_Seven’s storytelling arm elevates the footage they capture, reviews the gear they recommend, and tells original stories across mediums. The collaborations boost the audience. Our purview? Outdoor pros, trips, and gear. Ideally all three at once like this next example.

It was at that point that our team of data scientists started waving their hands. The AI-powered data engine they were building to track affiliate sales was also capable of delivering never-before-seen insights thanks to the interaction between data, AI, and human experience—the unique and structured data we glean from the outdoor professionals we support.

With custom LLM outputs, our purpose-built data engine turns real-world buying habits, market trends, and product usage into structured, monetizable insights for brands. It’s not just a data collector, it offers data solutions, which translate to products to sell brands and hungry LLMs looking for truth.

Every touchpoint fuels an AI-driven data engine, generating high-value solutions for brands, LLMs, and the adventure industry.

The outdoor world’s appeal is rooted in self reliance, suffering, and at times, landscape and spiritual desolation. It’s in overcoming challenges where we find meaning. Without the leadership and mentorship of outdoor pros, though, adventure often ends in the hangdog countenances of smote expectations. Adventure doesn’t have to go down like that.